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LA MANIA CAMPAIGNS
I’M A WORK OF ART
I’m a work of art - says a woman, looking straight into the lens with a natural confidence. A woman calling herself a work of art is an act of self-identification. Not a request for a compliment, but a clear sense of self-worth that needs no external validation.
I’m a work of art - says a woman, looking straight into the lens with a natural confidence. A woman calling herself a work of art is an act of self-identification. Not a request for a compliment, but a clear sense of self-worth that needs no external validation.
For centuries, women in art were primarily there to be looked at. They posed, completed the composition, became line, light and color. Their image belonged to the frame and to the perspective of someone standing on the other side. At LA MANIA, the female gaze becomes a reality - this campaign was created entirely by women, both behind the lens and behind the scenes. A photographer, stylist, cinematographer and art director created a space in which women tell stories about women.
In this drop, the female perspective meets the work of one of the most important artists in the history of modern art and a leading figure of Impressionism. It was the title of Claude Monet’s Impression, Sunrise that gave the movement its name. Monet made color, light and the shifting nature of perception central to his work. He described color itself as an obsession: Color is my day-long obsession, joy and torment - Claude Monet.
The LA MANIA campaign features reproductions of three of his works - landscapes shaped by water, reflections and diffused light. Their palette of blues, turquoises and greens finds a natural counterpart in the colors of this drop. Deep, muted olive meets intense turquoise. Color moves from Monet’s paintings into the backdrops, clothes and silk scarves, bringing painting and fashion together within a single frame.
The drop introduces a more autumnal wardrobe - soft knits, sweaters and coats, accompanied by a fur scarf in elegant seasonal shades. The collection also features two natural silk scarves in olive and turquoise - two complementary shades that define its visual language.
The scarves were made in Milanówek, a place associated with the history of Polish silk-making for more than a century. It was here, in 1924, that the Central Experimental Silk Station was established, turning Milanówek into the historic center of Polish silk production. Today, LA MANIA draws on this tradition, bringing Polish silk satin into the collection.