BIRDS OF PARADISE

LA MANIA CAMPAIGNS

For centuries, birds have symbolised freedom and independence, while their feathers have been associated with beauty and the art of seduction. The swan holds a special place in this symbolism, embodying elegance, transformation and the union of opposites. These associations inspired Birds of Paradise, the latest chapter of LA MANIA’s Autumn–Winter 2026 campaign, celebrating femininity free from imposed definitions. Here, fashion is a source of pleasure, and beauty needs no justification. The LA MANIA woman enjoys attracting attention, but she does not need it to know her worth.

KAYLA BLACK DRESS

Art once again becomes an integral part of LA MANIA’s visual universe. Following the paintings of Claude Monet, whose reproductions featured in the previous chapter of the campaign, this time the inspiration comes from two works from The Swan series by Swedish artist Hilma af Klint, now recognised as one of the pioneers of abstract art. She created groundbreaking compositions long before abstraction became an established artistic movement. Her work, which remained outside the mainstream of art history for decades, has since been rediscovered and recognised as one of the most significant artistic achievements of the 20th century. In 2026, the Grand Palais in Paris presented the first solo exhibition in France dedicated to the artist.

SONA BLACK JACKET

FIRNGE RED SWEATSHIRT

Created between 1914 and 1915, The Swan series comprises 24 paintings in which recognisable silhouettes of swans gradually give way to increasingly abstract forms. The initial contrast between black and white birds evolves into geometric compositions of intense colour. In alchemical symbolism, the swan represents the union of opposites, while in af Klint’s work it becomes part of a broader exploration of the relationship between matter and spirit, light and darkness. The successive paintings can be read as a record of continuous transformation, moving from the recognizable and material towards forms that resist clear definition. In this vision, apparent contradictions do not cancel each other out but coexist, forming a new whole.

KAYLA BLACK DRESS

FRINGE SWEATSHIRT

BLACK NOCTURNE BOLERO

KHAI BLACK DRESS

MARLEY BLACK DRESS

The Birds of Paradise campaign was photographed at BLISS, a contemporary art gallery in Warsaw, where reproductions of two works from The Swan series provide a painterly backdrop for the female silhouettes. The swan motif, however, extends beyond the paintings and permeates the entire set design, created especially for the shoot. A handcrafted swan-shaped bench and a clothes rack inspired by the bird’s silhouette directly reference Hilma af Klint’s work. Avian motifs also appear in the makeup and styling, where feathers become a means of artistic expression.

ANAT CARAMEL DRESS

COVE RED DRESS

Drop 08 ushers LA MANIA into the season of festive gatherings, celebrations and evenings out. At the heart of the collection are dresses with timeless silhouettes, elegant tailoring and distinctive textures whose softness and lightness evoke the delicate quality of feathers. Red takes centre stage: intense, sensual and inextricably linked to the festive season, yet extending far beyond it. Classic proportions meet richly textured fabrics, while precise construction is balanced by a more relaxed approach to elegance. The result is a wardrobe conceived for special occasions, yet never confined to a single evening or season.